A long-standing misconception in the media line is that numbers are everything. The truth is, it’s not about how many people read a publication. It’s about who reads it. True business is about exposing the right people to the right message.

Hospitality Asia’s niche lies in its 14 years of experience in the hospitality industry, speaking to both hotel owners and management teams, as well as suppliers and readers. As the signature hospitality periodical, Hospitality Asia has gained the trust and buy-in through all levels of our readership. The industry counts on us to research, report and respond to all issues pertaining to the continued growth of the hospitality industry.

As leaders of our market segment, we have continually upheld standards of excellence that has resulted in the growth of our market share as evidenced from the growing demand for Hospitality Asia in not only Malaysia and Singapore, but the entire Southeast of Asia.

With the increase in the variety of offerings within the industry, Hospitality Asia has made it a point to keep up with the many new changes implemented by hotel owners and conglomerates. Hence the inclusion of a wider spectrum of coverage items and a neat delineation between topics as seen in the separate Hospitality, Travel and Food & Entertainment sections which incorporate information on Golf & Recreation, Spas and Travel Destinations.

Delivered directly to the desks of CEOs, Managing Directors, General Managers, department heads and property owners, Hospitality Asia first reaches the main decision makers and is slowly passed down for the assimilation of middle management, resulting in an overall better informed organization as well as a wider audience base as far as readership is concerned.

Add to the fact the exponential growth in subscriber base from all over Asia, and advertisers can rest safe in the knowledge that our numbers do do the talking.

With the added impetus from the online magazine, Hospitality Asia is now opened up to a greater reader base ranging from the business, leisure and travel segments of the market, thus increasing the number of readers who depend on Hospitality Asia’s recommendations for an outstanding travel experience, or for a service or product related to the hospitality industry.