After 14 years of being the mouthpiece of the hospitality industry in Malaysia and Singapore, Hospitality Asia, in tandem with its push towards greater regional coverage and content, will now be venturing into a new frontier – the World Wide Web. With the advent of www.HospitalityAsiaMagazine.com, Hospitality Asia will become more personalized and more direct, speaking to not only the key decision makers and top management of the industry, but also becoming a welcome resource for the rank and file.

Hospitality Asia’s on-line presence guarantees the forward movement of the industry’s premier print medium, and will expand readership beyond the boundaries of print, as well as ensuring that news is delivered in an even timelier fashion than could ever be achieved by the printed medium. This will impact most favorably on readership.

Access to Hospitality Asia on-line will mean a whole new audience will be privy to the happenings of the industry, with even more hoteliers, suppliers, and manufacturers being brought together by virtue of the Internet.

The lack of borders on the Internet will also mean new readers from the business, leisure and travel segments of the market, which means information is disseminated across a wider pool and new markets, opening up numerous new avenues for advertising and promotions due to the extended pool of non-trade readers and subscribers.

The on-line magazine will also extend the reach of Hospitality Asia beyond a regular print run. As such, regional coverage will increase, with markets other than Malaysia, Singapore, Thailand, Vietnam and Indonesia being reviewed.Readers and subscribers can now look forward to more Asia Pacific news, more coverage on North Asia and information from properties around the world.